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Home > The Digiday Podcast > The Telegraph's Robert Bridge on pivoting to a freemium model
Podcast: The Digiday Podcast
Episode:

The Telegraph's Robert Bridge on pivoting to a freemium model
Category: Business
Duration: 00:34:23
Publish Date: 2018-05-15 23:00:00
Description:

In the pivot to subscriptions, a variety of paywall and subscription models are emerging. The Telegraph chose a freemium model to make sure visitors to the site power its advertising business, and subscribers keep coming in for distinct content. That paved the way for a freemium model that puts 15 to 20 percent of The Telegraph’s content behind a paywall, with the rest free to access. The publisher’s goal for 2018 is to register at least 3 million users. On this episode, Bridge discusses The Telegraph’s subscription model, its relationships with the platforms and its approach to turning site users into subscribers.
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