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Home > The Digiday Podcast > How to build an AI-generated focus group
Podcast: The Digiday Podcast
Episode:

How to build an AI-generated focus group
Category: Business
Duration: 00:50:05
Publish Date: 2025-11-04 05:00:00
Description:

This week’s episode recaps the YouTube TV-Disney distribution standoff (5:50), Netflix’s interest in acquiring Warner Bros. Discovery (14:50) and the rising revenue Google and Meta are reaping from their respective short-form video platforms (20:00). Then Tracy Yaverbaun, gm of The Times and Sunday Times, joins the show to talk about the British news publisher’s work with Electric Twin to create a synthetic audience research panel based on The Times’ human reader panel (27:20).
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