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Home > The Digiday Podcast > Group Nine's Christa Carone: Consolidation has helped us be more efficient
Podcast: The Digiday Podcast
Episode:

Group Nine's Christa Carone: Consolidation has helped us be more efficient
Category: Business
Duration: 00:40:00
Publish Date: 2019-04-16 04:00:00
Description:

The pivot to paid is not on the cards for Group Nine, the holding company founded in 2016 that houses brands including The Dodo, NowThis and Thrillist. The goal for the media company: Use advertising, including branded content and entertainment, to build a sustainable media business. At a live recording event of the Digiday Podcast, Group Nine president Christa Carone said the strategy has paid off. Sign up to subscribe to Digiday Plus for three months for only $49. Use code INTRO at checkout.
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