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Home > The Digiday Podcast > Ferrero's Danielle Sporkin breaks down the reality behind retail media’s full-funnel promise
Podcast: The Digiday Podcast
Episode:

Ferrero's Danielle Sporkin breaks down the reality behind retail media’s full-funnel promise
Category: Business
Duration: 00:41:59
Publish Date: 2025-09-16 04:00:00
Description:

Retail media networks have been striking deals and inking partnerships with social and streaming platforms to open up ad inventory across the internet. It’s a push to get advertisers to see RMNs as full funnel marketing channels as opposed to a search and display one trick pony. Now, if advertisers like Ferrero see it as such, that’s still up for debate (18:29).

Also on this episode, why Paramount Skydance is eyeing a bid for Warner Bros Discovery (3:18), what the Amazon and Netflix DSP deal could mean for The Trade Desk (8:47) and inside the FTC’s latest big tech probe (14:30).
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