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Home > The Digiday Podcast > How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins
Podcast: The Digiday Podcast
Episode:

How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins
Category: Business
Duration: 00:58:49
Publish Date: 2025-03-11 04:00:00
Description:

This week's episode of the Digiday Podcast covers T-Mobile and Publicis Groupe's ad tech acquisitions amidst the "everything's an ad network" narrative, the TikTok ban tug-of-war and YouTube's new subscription service, Premium Lite. Also on this episode, Pinterest's chief revenue officer Bill Watkins walks through the platform's play for more ad dollars this year with AI-powered tools, a focus on performance marketing and balancing more ads with the user experience. 
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