Search

Home > The Digiday Podcast > ‘It’s about raising the floor’: Why NowThis doesn’t focus on viral hits
Podcast: The Digiday Podcast
Episode:

‘It’s about raising the floor’: Why NowThis doesn’t focus on viral hits
Category: Business
Duration: 00:40:01
Publish Date: 2016-06-02 23:00:00
Description:

Now This does 1.6 billion video views a month across social platforms. The four-year-old distributed media company got rid of its website in early 2015 and went all in on platforms. Despite the big numbers, NowThis doesn’t focus on viral hits, according to president Athan Stephanopoulos. Instead it tries to “raise the floor” for the median set of the 60 videos it produces a day.
Total Play: 0