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Home > The Digiday Podcast > Forbes sales chief: Ad blocking is an ‘existential’ threat
Podcast: The Digiday Podcast
Episode:

Forbes sales chief: Ad blocking is an ‘existential’ threat
Category: Business
Duration: 00:38:22
Publish Date: 2016-06-09 23:00:00
Description: Forbes Media CRO Mark Howard said the publisher is seeing success in its fight against ad blocking, convincing 8 million people to turn off their ad blockers or whitelist the site. Still, he views ad blocking as an “existential threat” to publishers. The answer isn’t as simple as shifting to subscriptions, either.
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