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Home > The Digiday Podcast > Why the Daily Beast went big on content marketing
Podcast: The Digiday Podcast
Episode:

Why the Daily Beast went big on content marketing
Category: Business
Duration: 00:34:38
Publish Date: 2016-06-30 23:00:00
Description:

As a mid-sized publisher, the Daily Beast's president is more focused on building direct relationships with readers, rather than driving scale, which gives it focus, Mike Dyer said. It's also focused on marketing campaigns, as opposed to traditional adverts, because its in house data capabilities allow it to better understand audience trends.
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