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	Podcast:		The Digiday Podcast
	Episode:		The NY Times' Sebastian Tomich: T Brand can compete as an agency
	Category:		Business
	Duration:		00:32:58
	Publish Date:		2016-09-06 08:12:30
	Description:		Most publishers today see native advertising as the path to a sustainable online business. While each publisher's approach to this model differs, T Brand Studio, The New York Times’ brand marketing unit, describes itself as an agency rather than an in-house creative unit. T Brand pulled in $35 million in revenue in 2015, up from $13 million in 2013. It's on track to create 100 ad campaigns this year, said Sebastian Tomich, the Times' svp of advertising and innovation.
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