Search

Home > The Digiday Podcast > The NY Times' Sebastian Tomich: T Brand can compete as an agency
Podcast: The Digiday Podcast
Episode:

The NY Times' Sebastian Tomich: T Brand can compete as an agency
Category: Business
Duration: 00:32:58
Publish Date: 2016-09-06 08:12:30
Description:

Most publishers today see native advertising as the path to a sustainable online business. While each publisher's approach to this model differs, T Brand Studio, The New York Times’ brand marketing unit, describes itself as an agency rather than an in-house creative unit.

T Brand pulled in $35 million in revenue in 2015, up from $13 million in 2013. It's on track to create 100 ad campaigns this year, said Sebastian Tomich, the Times' svp of advertising and innovation.
Total Play: 0