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Home > The Digiday Podcast > Sharethrough’s Patrick Keane: Publishers without video strategies ‘will die’
Podcast: The Digiday Podcast
Episode:

Sharethrough’s Patrick Keane: Publishers without video strategies ‘will die’
Category: Business
Duration: 00:28:02
Publish Date: 2016-10-17 23:00:00
Description:

The shift to mobile and video is profound for publishers. According to Sharethrough president Pat Keane, publishers that treat both as a side project risk seeing their businesses evaporate. As an investor in Refinery29, he sees how video has risen quickly to become 30 percent of its $100 million-plus in revenue.
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