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	Podcast:		The Digiday Podcast
	Episode:		Barstool Sports CEO Erika Nardini: ‘I don’t think you survive on an ad model’
	Category:		Business
	Duration:		00:35:38
	Publish Date:		2017-02-07 23:00:00
	Description:		Barstool Sports, to put it mildly, is not for everyone. It’s content veers decidedly in the frat-house direction, features a section devoted to scantily clad girls, venerates all things Boston and holds that anything and everything can be a source of amusement. But it is also a media brand with something more valuable than ever: loyalty. CEO Erika Nardini joined the Digiday Podcast to explain why the company’s close ties to its users allows it to have a diverse business model that relies on advertising for just half its revenue. "Advertising will be about 50 percent of our revenue, maybe less. It’s a great thing," she said.
	Total Play:		0