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Home > The Digiday Podcast > 'Let's clean the pipes up': The Guardian’s Hamish Nicklin on making the programmatic ecosystem more transparent
Podcast: The Digiday Podcast
Episode:

'Let's clean the pipes up': The Guardian’s Hamish Nicklin on making the programmatic ecosystem more transparent
Category: Business
Duration: 00:27:59
Publish Date: 2017-05-02 23:00:00
Description:

Even as programmatic advertising grows in prominence, issues with the the technology remain. The Guardian knows this well. According to its CRO Hamish Nicklin, programmatic ads were about 60 percent of its display advertising last year. But Hamish is taking on the ad industry to claim the publisher’s share of ad dollars. Nicklin joined Digiday editor-in-chief Brian Morrissey on the Digiday Podcast to discuss his goals for programmatic and creating diversified revenue streams for publishing.
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