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Home > The Digiday Podcast > The Dodo’s YuJung Kim on diversifying reach beyond Facebook
Podcast: The Digiday Podcast
Episode:

The Dodo’s YuJung Kim on diversifying reach beyond Facebook
Category: Business
Duration: 00:33:07
Publish Date: 2017-05-23 23:00:00
Description:

The Dodo, a digital media brand for animal lovers, emerged during the onset of the Facebook wave. In April, it garnered over a billion video views across social media platforms. Naturally, says the company’s president YuJung Kim, social media is in The Dodo's DNA. Kim joined Digiday editor-in-chief Brian Morrissey on the Digiday Podcast for an on-the-road episode from New Orleans. They discussed staying away from content commoditization on social media platforms, expanding The Dodo's video arm and finding a white space as a brand.
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