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Home > The Digiday Podcast > Tribeca Enterprises CEO Andrew Essex: Brands want more than ‘passive sponsorship’
Podcast: The Digiday Podcast
Episode:

Tribeca Enterprises CEO Andrew Essex: Brands want more than ‘passive sponsorship’
Category: Business
Duration: 00:31:37
Publish Date: 2017-07-25 17:10:47
Description:

Former Droga5 president Andrew Essex believes the old model of putting logos in places and hoped they get noticed is over. Instead brands will need to be woven into experiences and content, a model he's applying in growing Tribeca beyond a standard film festival.
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