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	Podcast:		The Digiday Podcast
	Episode:		Conde Nast's Craig Kostelic: 'We’re completely embracing programmatic'
	Category:		Business
	Duration:		00:38:06
	Publish Date:		2017-10-17 23:00:00
	Description:		The Food Innovation Group is home to legacy brands like Bon Appétit, but in the shift to digital, the magazine has become a complement to Bon Appétit's digital and social offerings. With the majority of the group's revenue now also coming from digital, it's embracing programmatic advertising. “Programmatic is an activation method versus a buying strategy. If display [advertising] is a function of getting more programmatic, there’s a huge opportunity to streamline and create less friction [in transactions]," said Craig Kostelic, chief business officer of Food Innovation Group and Condé Nast’s Lifestyle Collection, on this week’s Digiday Podcast.
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