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Home > The Digiday Podcast > Tasty’s Ashley McCollum: Big video view counts aren’t everything
Podcast: The Digiday Podcast
Episode:

Tasty’s Ashley McCollum: Big video view counts aren’t everything
Category: Business
Duration: 00:36:16
Publish Date: 2017-10-31 23:00:00
Description:

BuzzFeed food brand Tasty has reached 1.8 billion views  monthly on its Facebook videos, but it's looking increasingly beyond views to driving real-world action. Besides making food videos for social feeds, the brand is also selling merchandise like customized cookbooks. Ashley McCollum, general manager of Tasty, joins us on the Digiday Podcast.

 
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