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Home > The Digiday Podcast > The New York Times’ Meredith Kopit Levien on driving subs and the NYT as a lifestyle brand
Podcast: The Digiday Podcast
Episode:

The New York Times’ Meredith Kopit Levien on driving subs and the NYT as a lifestyle brand
Category: Business
Duration: 00:42:10
Publish Date: 2017-10-10 23:00:00
Description:

The New York Times is one of a few privileged publishers that have transitioned into a subscription business, and to do this, it started behaving like a consumer brand, according to the Times’ evp and COO Meredith Kopit Levien. She talks about subscriptions, advertising, differentiating from free alternatives and more on this week’s Digiday Podcast.
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