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Home > The Digiday Podcast > Hodinkee’s Ben Clymer: “Making the flip from 100 percent ads to a majority in commerce is difficult”
Podcast: The Digiday Podcast
Episode:

Hodinkee’s Ben Clymer: “Making the flip from 100 percent ads to a majority in commerce is difficult”
Category: Business
Duration: 00:28:35
Publish Date: 2018-08-13 23:00:00
Description:

Hodinkee has built a media brand around those passionate about watches. It started as a Tumblr page by Ben Clymer, who was working on Wall Street at the time. Clymer turned Hodinkee into a leading source of content related to watches and the business model has evolved from entirely depending on ad dollars to making 65 percent of its revenue from e-commerce.
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