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Home > The Digiday Podcast > New York Times' David Rubin: Marketing has to win over the newsroom
Podcast: The Digiday Podcast
Episode:

New York Times' David Rubin: Marketing has to win over the newsroom
Category: Business
Duration: 00:26:40
Publish Date: 2019-01-09 23:00:00
Description:

With The New York Times's shift to focus on audience revenue, it's also put more of an emphasis on brand building. David Rubin, the first-ever chief marketing officer for the Times, is leading that charge. Rubin discusses the role of marketing in a newsroom, how the Times sees its brand around truth and the challenge of not being pigeonholed as an anti-Trump brand.
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