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	Podcast:		The Detail
	Episode:		Soft power, sneaky marketing
	Category:		News & Politics
	Duration:		00:25:01
	Publish Date:		2025-09-24 16:00:00
	Description:		How New Zealand manages to develop brand awareness without spending a fortune on advertising itself *New Zealand ranks pretty highly in this year's Global Soft Power Index, but we've been better in the past, and some of our key images are aging out* Guests: David Downs - New Zealand Story CEO Alice Peacock - Newsroom business reporter *Learn more:* NZ Story Market Pulse report Global soft power report 2025 - David Downs' piece is on page 37 Find The Detail on Newsroom or RNZ Go to this episode on rnz.co.nz for more details
	Total Play:		0