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Home > The Create & Thrive Podcast > [171] 8 Reasons why your Traffic isn’t Converting to Sales


	Podcast:		The Create & Thrive Podcast
	Episode:		[171] 8 Reasons why your Traffic isn’t Converting to Sales
	Category:		Business
	Duration:		00:26:08
	Publish Date:		2019-01-10 14:00:03
	Description:		Usually, we focus on getting more traffic to our handmade shops online. However – have you ever thought about your conversion rate? Out of the traffic you get through your virtual door – how many of those potential customers become actual customers? In today’s episode, I’m going to be sharing 8 possible reasons why your shop is struggling to convert those visitors into customers. If you’ve ever asked yourself ‘I’m getting all these visitors, but no-one is buying… why?’ – then this episode is for you. If you’ve never calculated your conversion rate before, there’s a handy formula further down – make sure to check out what YOUR conversion rate currently is – and see if it’s something you need to work on improving. Support the show You can make a secure donation (of the amount of your choice) via the Paypal button below. Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc. In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business. You can also: Leave a review on the C&T FB page. Leave a review on Apple Podcasts. Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month. Quotes and highlights from this episode: First – know your conversion rate. If you’re seeing less than 2 percent and your conversion ask isn’t significant, you’re likely facing a conversion problem (Number of sales you get per month / number of visitors to your site per month) x 100 = your conversion rate as a percentage Bad photography/lacking photography (size, in situ) Descriptions that lack crucial detail (not answering common objections/questions) Overly complex checkout process Website is difficult to navigate/poorly designed Lack of trust (not having https for example, no reviews, no real name) You aren’t marketing to the right people (ideal customer) Mismatch between price and perceived value Choice paralysis (too many options)
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