The world is always changing around us and as creatives we need to be able to see these changes before they happen because those changes give us the opportunity to create disruptive ideas. But changes doesn’t always happen to an industry because on a start-up or app. This episode will teach you lessons in non-traditional disruption from tattooing, toys and my work on Apple Watch, as well as how you can learn to overcome cognitive bias to spot these opportunities before everyone else.