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Home > The Competitive Edge > #54 - UGG: Building An Iconic Brand with Brian Smith
Podcast: The Competitive Edge
Episode:

#54 - UGG: Building An Iconic Brand with Brian Smith

Category: Business
Duration: 00:53:39
Publish Date: 2014-12-02 05:00:00
Description: Brian Smith the founder of popular shoe company UGG joins us on the show today to talk about his journey building a world class brand. You'll learn about how an optimistic aussie started his business from scratch in a foreign country after an idea hit him while reading a surfing magazine.    One of the most challenging things an entrepreneur faces is just the resiliency to hang in there in the face of adversity and uncertainty. Mastering this was a key part of Brian’s journey and something we’re going to dive deep into during this episode.
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