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Description:
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The art of persuasion comes in many forms. We talk about the first of six lessons from Robert Cialdini's "Influence": the rule of reciprocation.
Full show notes
Things mentioned in this episode:
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Timestamps:
- 0:03:55 - What is "Influence: The Psychology of Persuasion" about?
- 0:06:48 - The anchoring effect when comparing and contrasting things
- 0:19:39 - The importance of reciprocity in human society
- 0:22:58 - Scams, forced donations and other exploits
- 0:45:05 - How much it can cost you to feel obligated to return a favor
- 0:48:22 - Example of blackmail (extreme reciprocity) in House of Cards (SPOILERS)
- 0:50:45 - The three main obligations when it comes to reciprocity
- 0:55:13 - Whittling down from the most expensive options to cheaper ones
- 0:59:14 - Sensing the underlying principles of reciprocity
- 1:02:10 - The emotional impact of "actual" gifts in contrast to money
- 1:05:38 - Recap and conclusion
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