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Home > The College Info Geek Podcast: Study Tips & Advice for Students > Weapons of Influence #4: Liking (Ep. 195)
Podcast: The College Info Geek Podcast: Study Tips & Advice for Students
Episode:

Weapons of Influence #4: Liking (Ep. 195)
Category: Education
Duration: 01:04:30
Publish Date: 2018-01-22 06:00:00
Description:

In part four of our series on Robert Cialdini's "Influence," we talk about the link between persuasion and being likable.

Full show notes

Things mentioned in this episode:

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Timestamps:

  • 0:05:53 - How we are influenced by people and things we like
  • 0:18:28 - Being associated with something
  • 0:29:51 - Sponsor: Brilliant (Learning problem-solving skills)
  • 0:31:59 - Physical attractiveness and the halo effect
  • 0:40:26 - Similarities, compliments and how some exploit them
  • 0:51:25 - Contact, familiarity and cooperation
  • 1:00:56 - Recap and conclusion

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