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Home > The Chaise Lounge: Interior Design > 242 – Industry: Phyllis Harbinger
Podcast: The Chaise Lounge: Interior Design
Episode:

242 – Industry: Phyllis Harbinger
Category: Arts and Design
Duration: 00:51:52
Publish Date: 2018-08-17 16:00:41
Description: Industry: Phyllis Harbinger Today in The Lounge, Nick chats with Phyllis Harbinger from Harbinger Design Consulting. The two get down to business about competition in the digital world with Phyllis. Where Will Your Line Shine? So, you're a designer with products and options that need to live in a space. If you're going to have lines to represent, consider how you want to display them. There are more options than you might first realize: open a showroom, start your own brick and mortar shop, find a vignette space in a larger showroom, or become a stocking dealer. Nick and Phyllis go into more depth about the pros and cons each come with from rent and insurance to collaborating with other merchants and vendors. Competition in the Digital World The market is continuously evolving, and you’ve got to keep up if you want to run a successful business. Think about it, where would you be if you still only used Yellow Pages to market? Take time to understand your target markets and how to reach them best. In 2018 there are vast amounts of resources available to contribute to your business, so take advantage of them! Set Yourself Apart Keep in mind, finding a niche and something to set you apart is about more than just your designs. Having excellent customer service, creating project books, doing extra things on the side, and hosting events are all ways to add value for your clients. Doing these things will make you memorable, and someone people will want to work with again or reference to a friend. What do you have to offer? A Thought From Phyllis “What do you have that you can bring to your community that’s not out there?” - Phyllis Harbinger Learn more about Phyllis and her work at Harbinger Design Consulting. The Chaise Lounge Podcast Updates We’re gearing up for High Point Market fall 2018. Stay in the loop on our Instagram and Facebook pages. The Student Lounge is up and running! Visit us to hear podcast episodes produced for students, by students. Resources Head over to www.datacolor.com/may for a twenty percent discount or use the code may. Click here to see what our sponsors can do for you. Upcoming Events High Point Market – October 13 – 17 BDNY  – Nov 11 – 12 Wrap Up If you would like to hear more episodes, please visit us on iTunes or our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook, and Twitter or post a review on iTunes, and you may even hear your review read live on our next podcast. Keep dreaming big and keep designing a great design business. See ya!
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