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	Podcast:		The Bottom Line
	Episode:		04/11/2010
	Category:		Business
	Duration:		00:27:56
	Publish Date:		2010-11-04 15:45:00
	Description:		The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies. Evan and a panel of top guests from the worlds of online retail, investment and utilities examine how young upstart companies can outsmart their well-established incumbent opponents, and how those opponents can defend themselves. The panel also discusses company names. What makes a good one? And why the business obsession with changing them? Evan is joined in the studio by Katherine Garrett-Cox, Chief Executive of Alliance Trust, an investment trust; Brent Hoberman, serial internet entrepreneur and founder of web-based furniture company made.com; Phil Bentley, Managing Director of utility company British Gas.
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