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	Podcast:		The Bottom Line
	Episode:		Fashion
	Category:		Business
	Duration:		00:28:03
	Publish Date:		2011-03-24 15:30:00
	Description:		The view from the top of business, presented by Evan Davis. The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies. This week, Evan's guests are all top executives from the world of fashion and clothing. They discuss whether normal business rules apply in their world. They also get down to the nitty gritty of the business itself - who makes the money and how do they set the prices? The panel also talks about marketing, and the role of PR in getting their products noticed. Evan is joined in the studio by Jane Sheperdson, chief executive of Whistles; Simon Berwin, managing director of Berwin & Berwin; Kim Winser, fashion and retail expert with private equity group 3i. Producer: Ben Crighton.
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