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	Podcast:		The Bottom Line
	Episode:		Celebrities and Fans
	Category:		Business
	Duration:		00:28:04
	Publish Date:		2014-10-09 15:00:00
	Description:		Social advertising: Evan Davis and guests discuss the growing power of celebrities, the rise of the money-making super-fans who "like" their products and the vloggers with consumer clout. How effective are these new social campaigns and how will they change the advertising industry? Guests: Edwina Dunn, CEO Starcount; Dominic Burch, senior director marketing innovation and new revenue Asda; Robin Grant, co-founder We Are Social. Producer: Rosamund Jones.
	Total Play:		0