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	Podcast:		The Bottom Line
	Episode:		Sponsorship
	Category:		Business
	Duration:		00:27:59
	Publish Date:		2015-10-22 14:30:00
	Description:		Whether it's high-profile sports events or blockbuster art exhibitions, companies like Adidas and Unilever spend millions of pounds on sponsorship - to get their brand associated with sporting or artistic excellence. The global sponsorship market is worth more than 30 billion pounds a year, but what happens when negative publicity - like Fifa's World Cup corruption scandal - starts to tarnish a brand? Evan Davis and guests discuss whether sponsors should walk away or use their influence to press for change. Guests: Peter Mather, Group Regional Vice President for Europe, BP; Jan Gooding, Group Brand Director, Aviva; Jaimie Fuller, Chairman, Skins. Producer: Sally Abrahams.
	Total Play:		0