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Podcast: The Bio Report
Episode:

How the Rise of the Patient-Consumer Is Changing Clinical Trials

Category: Business
Duration: 00:19:53
Publish Date: 2018-10-25 10:00:03
Description: The rise of the Internet, social media, and communications technology has transformed consumer behavior. Consumers today are better informed, expect a high-level of engagement, and a modern service experience. Shay Brill, vice president of corporate development for Atlantic Research Group, in a white paper released at the recent Global Genes Rare Patient Advocacy Summit, argues that similar changes are underway in the behavior of patient-consumers. We spoke to Brill about these trends, how they’re is changing drug developers’ relationships with patients, and what these changes mean for sponsors of clinical trials.
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