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Home > The Advanced Selling Podcast: Sales Training | Leadership Coaching | B2B Sales Strategy | Prospecting Tips > What Sales Culture Really Is (And Why It Matters)
Podcast: The Advanced Selling Podcast: Sales Training | Leadership Coaching | B2B Sales Strategy | Prospecting Tips
Episode:

What Sales Culture Really Is (And Why It Matters)
Category: Business
Duration: 00:16:49
Publish Date: 2025-10-20 18:00:00
Description:

Bill and Bryan kick off a two-part series on sales culture by sharing what they've observed from years of working inside dozens of organizations. In this episode, they explore the difference between surface-level culture (the pictures on the wall) and the real culture you can feel in the air.

Whether you lead a sales team or carry your own quota, this episode will help you see culture in tangible ways—and understand why the language you use, the people you surround yourself with, and the environment you create all matter more than you think.

Next week: Practical strategies and tactics you can use to actually build and improve your sales culture.

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