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Home > The Advanced Selling Podcast: Sales Training | Leadership Coaching | B2B Sales Strategy | Prospecting Tips > Sales Call Prep in the AI Era: Why Research is Non-Negotiable
Podcast: The Advanced Selling Podcast: Sales Training | Leadership Coaching | B2B Sales Strategy | Prospecting Tips
Episode:

Sales Call Prep in the AI Era: Why Research is Non-Negotiable
Category: Business
Duration: 00:16:56
Publish Date: 2025-08-11 09:00:00
Description:

Bill Caskey and Bryan Neale tackle a challenge every sales professional faces: how to properly prepare for sales calls in today's digital landscape. Sparked by recent conversations with VPs of Sales about their teams going into calls "cold," Bill and Bryan break down their proven preparation framework that combines traditional research methods with cutting-edge AI tools.

The guys emphasize that your "lane" as a sales professional is widening—it's no longer just about conducting meetings, but also about mastering digital research tools. As Bryan warns: "AI won't replace people that use it and learn it, but the person who competes against you and knows how to use it will beat you."

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