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What is a fitness business supposed to do for its clients? At Active Life we believe a business exists to solve problems. When that problem is solved, unless another problem that the business can solve is present, the client no longer needs the business. So why is it that most gym businesses and trainers want to keep clients for life? It's understandable, and in many cases it's in the best interests of the client to stay. In today's podcast Dr. Sean sits down with Cody Ringle, the operations lead for Active Life in Long Beach to discuss what the customer journey looks like and why there is intended churn at the end of it. |
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