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Home > The 10 Minute Business Analytics Podcast | Data Analytics, Big Data, Data Visualization, Data Warehousing > EP7: Facebook Targets Emotions for Advertising
Podcast: The 10 Minute Business Analytics Podcast | Data Analytics, Big Data, Data Visualization, Data Warehousing
Episode:

EP7: Facebook Targets Emotions for Advertising
Category: Business
Duration: 00:11:12
Publish Date: 2017-07-10 08:00:00
Description:

A leaked document showed that Facebook targeted audience members that felt "overwhelmed", "stressed", "anxious", "nervous", "stupid", "silly", "useless", and "failure" with relevant ads that fit their emotional profile. We talk with Ron Guymon, Chief Data Scientist at Numetric about the technical aspects of data science like this (no moral discussions or judgment, just technical).
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