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When a consumer walks into a grocery store … buys some apples … and pays with a Visa credit card, …. Who owns that data? The grocery store? The shopper’s bank? The retailer’s bank? Visa? The processor in the middle? The shopper herself? All of the above? Payment companies today can crunch that purchase data a million different ways, but they struggle with who has the right to leverage it? Then there are regulatory issues. Payment rules such as PCI put restrictions on security handling of the data and when it can unencrypted so it can be crunched. And new European rules such as GDPR impacts companies who touch Europe in any way. GDPR is cracking down on data retention. |