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Home > The 10 Minute Business Analytics Podcast | Data Analytics, Big Data, Data Visualization, Data Warehousing > EP25: C-Level Analytics at Proctor & Gamble
Podcast: The 10 Minute Business Analytics Podcast | Data Analytics, Big Data, Data Visualization, Data Warehousing
Episode:

EP25: C-Level Analytics at Proctor & Gamble
Category: Business
Duration: 00:13:20
Publish Date: 2017-11-20 08:00:00
Description:

Large companies today are quite happy to use analytics for a wide range of tactical decisions, such as product assortment and identifying the most efficient distribution channel. But when it comes to bigger strategic decisions, C-level executives are more tentative. Their gut judgments are still their preferred decision-making mechanism. David Dittman is the director of business intelligence and analytics services for Procter & Gamble, which reported $65.1 billion in revenue last year. Dittman argues that C-levels must start using analytics for more strategic decisions, and they must do it now. David, why are so many executives so hesitant to trust analytics for the big decisions?
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