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	Podcast:		Tech Tent
	Episode:		Fighting Over Eyeballs
	Category:		Technology
	Duration:		00:23:07
	Publish Date:		2018-06-22 09:44:00
	Description:		A special look at online video as Instagram launches IGTV, a feature encouraging its users to upload and view longer footage from their phones. Plus we talk to Emmett Shear, co-founder of the games streaming site Twitch on its enduring appeal and how it can broaden its appeal to non-gamers. And, James Milne from advertising platform Outbrain tells us why he thinks video ads that you opt-in to see are more likely to be effective for brands. Presented by Rory Cellan-Jones, with special guest Rachael Krishna from Buzzfeed News, and BBC tech reporter Jane Wakefield. (Image: Stock photo of friends looking amazed at a smartphone, Credit: Getty Images).
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