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When the UK government rolled out COVID home testing, experts assumed 70-80% of people would return the kits. The reality? Only 30% did. So why do leaders consistently misjudge their audiences? David sits down with Alex Cooper, Electric Twin Co-Founder (ex-Army commander and former head of the UK’s testing program) to explore how his AI startup is using "synthetic humans" to eliminate market research blindspots.
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Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Click here to learn more about our services. The music on Tech Talks is created by London artist Lemzi. |
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