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This week sees the second and final installment of our time in Gothenburg “Cracking Certifications” with the Barista League: equipped with a shared foundation and understanding of certifications and their role in the coffee industry from our first installment, we turned our attention to baristas in the second half of “Cracking Certifications” as Steven Moloney (The Barista League) and Rubens Gardelli (Gardelli Specialty Coffees) joined Marcus Scahefer (Rainforest Alliance) and Joanna Alm (Drop Coffee) on the stage: as the consumer-facing link in the coffee chain, what role and responsibility do baristas have in consumer education? More importantly, when we do endeavour to educate consumers, are we truly acting as ambassadors for those whose livelihoods are most impacted by various certifications and trading models?
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