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Home > TEDTalks Business > What if advertising was honest? | Sylvester Chauke
Podcast: TEDTalks Business
Episode:

What if advertising was honest? | Sylvester Chauke
Category: Business
Duration: 00:13:37
Publish Date: 2024-02-05 05:00:00
Description:

After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with "honest ads" that do right by the planet and encourage people to think twice before buying.
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