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	Podcast:		TEDTalks Art
	Episode:		The art of first impressions -- in design and life \| Chip Kidd
	Category:		Arts
	Duration:		00:18:57
	Publish Date:		2015-06-23 09:59:40
	Description:		Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly -- clarity and mystery -- and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.
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