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Home > TED Talks Daily > The art of marketing — for good | Raja Rajamannar
Podcast: TED Talks Daily
Episode:

The art of marketing — for good | Raja Rajamannar

Category: Society & Culture
Duration: 00:15:02
Publish Date: 2025-01-16 17:10:38
Description: Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change. (This conversation was hosted by TED's Whitney Pennington Rodgers.)

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Total Play: 6

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