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Home > Successful Nonprofits Podcast > Leverage AI and Behavioral Psychology to Engage Major Donors with Griff Bohm
Podcast: Successful Nonprofits Podcast
Episode:

Leverage AI and Behavioral Psychology to Engage Major Donors with Griff Bohm
Category: Government & Organizations
Duration: 00:32:33
Publish Date: 2024-10-22 10:00:00
Description:

Are you leaving money on the table by ignoring the psychological triggers that drive donors to give? Join us for a compelling conversation with Griff Bohm, co-founder of Give Momentum, as we explore how behavioral psychology and AI can transform your nonprofit’s fundraising strategy.

Griff brings deep expertise in donor psychology and financial decision-making, backed by his success in the Defeat by Tweet campaign, which raised $15 million from 60,000 new donors. 

He explains how concepts like loss aversion, delayed gratification, and "action-based giving" drive donor behavior, and how AI can help nonprofits build lasting donor relationships. Discover how to identify high-potential donors, automate engagement, and leverage AI to hyper-personalize your outreach. If you're ready to supercharge your donor engagement, this is the episode for you.

This episode answers the following questions:

  • What are the key traits of major donors?
  • How can I use  psychology to increase donor engagement
  • How can I use AI to identify, engage, and retain donors?

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