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We are all familiar with text messaging. Whether we use SMS, WhatsApp, Facebook Messenger, or something else , we text practically every day. Michael Sabat, founder of @mssg, helps us apply our text messaging savvy to communication, marketing, and fundraising in the nonprofit world. Links: The Chatbubble podcast: http://thechatbubble.com/ Faceboook: www.facebook.com/atmssg Website: www.michaelsabat.org *****Timestamped Highlights***** (2:06) Optimizing Messenger: 1200 house parties and a march (4:51) The 4+ options (7:21) From you to me: Michael elaborates on one-to-one messaging (10:20) What did we do with phone numbers before messaging??? (11:52) “Be the first to find out” (14:00) The whole point of the vendor in messaging (15:57) Lessons from Humane Society International (17:27) Messenger: advancing from the desktop era (19:12) A chatbot? Not so much (21:51) Plan for overflow with broadcast messaging (23:00) Not picking up the phone? No problem. (24:24) Text is best (27:01) The Fantasy Football King |