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Home > Strictly Business > Why Hollywood is Increasingly Leaning on Gaming Platforms to Promote Movies
Podcast: Strictly Business
Episode:

Why Hollywood is Increasingly Leaning on Gaming Platforms to Promote Movies
Category: Business
Duration: 00:28:10
Publish Date: 2026-05-01 14:07:15
Description:

On today’s episode, Luminate’s Kaare Eriksen goes deep on how and why Hollywood is leveraging gaming platforms to promote movies. Nic Hill, co-founder and chief innovation officer at Sawhorse Productions, explains how studios are tapping into 360-degree marketing strategies to stoke fandom for key franchises, particularly PG-13 and family-friendly titles. 

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