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Home > Strictly Business > NBCUniversal's Pearlena Igbokwe on the Return of Pilots, the Value of Co-Viewing and Threading Shows Through Broadcast and Streaming Platforms
Podcast: Strictly Business
Episode:

NBCUniversal's Pearlena Igbokwe on the Return of Pilots, the Value of Co-Viewing and Threading Shows Through Broadcast and Streaming Platforms
Category: Business
Duration: 00:20:16
Publish Date: 2026-04-24 16:48:51
Description:

On today’s episode, NBCUniversal’s Pearlena Igbokwe details the company’s key areas of focus following the Versant Media spinoff. The leader of NBCU’s TV production operations and programming for NBC and Peacock discusses the return of the pilot process at NBC, the importance of multigenerational co-viewing and harnessing the power of broadcast and streaming platforms. The conversation was recorded April 23 as part of Variety's annual Entertainment Marketing Summit in Beverly Hills.

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