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Home > Strictly Business > Social Video Diverts Audience Time Away From TV, Films? This Study Suggests the Opposite
Podcast: Strictly Business
Episode:

Social Video Diverts Audience Time Away From TV, Films? This Study Suggests the Opposite
Category: Business
Duration: 00:29:34
Publish Date: 2025-01-29 08:00:00
Description:

When Warner Bros. Discovery research chief Natasha Hritzuk first began studying short-form video, the conventional wisdom was that platforms like TikTok and YouTube were having a cannibalizing effect on TV and film consumption. But as she shares in her latest study, the deeper she explored audience behavor, the more she saw that social video served as a potent discovery tool for the very programming to which it seemed to pose a competitive threat.

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