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Home > Strategy, Leadership and Entrepreneurship > (High) Brazil: From the World Cup to the Olympics
Podcast: Strategy, Leadership and Entrepreneurship
Episode:

(High) Brazil: From the World Cup to the Olympics
Category: Education
Duration:
Publish Date: 2014-07-16 19:00:00
Description: The success of the 2016 games will be judged on the success of the organizing committee and on the number of medals the host country wins. Winning the right to host the games brings in the sponsors and, as previous hosts such as London, Sydney and Barcelona have shown, the cost of holding the Olympics can be outweighed by the benefits of improved infrastructure and raising the city's profile. SUBSCRIBE to Our YouTube Channel: Keep up to date with IESE's news! http://bit.ly/IESEyoutube http://www.iese.edu/
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