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Home > Strategy, Leadership and Entrepreneurship > (High) A Chinese Approach to the European Market
Podcast: Strategy, Leadership and Entrepreneurship
Episode:

(High) A Chinese Approach to the European Market
Category: Education
Duration:
Publish Date: 2014-11-25 18:00:00
Description: As the world's largest appliance company, Haier is known for its made-in-China efficiency and ubiquity. Yet in Europe, Haier is now targeting the premium market for high-end products. Rene Aubertin, the CEO of Haier Europe, offers insights into Haier's experimental approach to Europe, its Chinese culture and its global agility.
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